Triad was established in the year 2000 by Amjad Marar and Ibrahim Sweiss, both engineers with a huge passion for music and sound.

The company started in the field of audio installations, and soon after, in 2004, the live division was established, covering all things technical in the live events industry, including sound, light, visuals, staging, and rigging for concerts & festivals, conferences, product launches, and weddings. Since the establishment of the live division, Triad has grown exponentially in this field, as it acquired and continues to acquire the latest in A/V technology.

Today, with a massive stock of sound, light, and visual equipment, in addition to an expert team of engineers and technicians, Triad is considered to be one of the largest production houses in the Middle East.